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At Allianz, we build partnerships with organisations that share our values, especially our belief in embracing new ideas and technologies that have a positive impact on peoples' lives.

In the UK, we do this through our continued successful relationships with sports organisations, such as England Rugby. These capture the emotional spirit of our business and inspire millions of people around the world with stories of human achievement through sport and innovation.

Latest partnership news

Allianz welcomes  England football captain and FC Bayern Munich player Harry Kane as our global Allianz brand ambassador

A long-standing partner of FC Bayern football club, Allianz announces its partnership with professional footballer Harry Kane, MBE (Member of the Order of the British Empire), who will act as a global Allianz brand ambassador over the next years.
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harry kane, global allianz ambassador
p15s final 2023

Fixtures announced for Allianz Premiership Women's Rugby

A new era for women's rugby in England kicks off this Autumn with confirmation of the fixtures for the Allianz Premiership Women's Rugby competition.

The league is contested by ten teams in the elite division of English Women's Rugby, with the current title holders being Gloucester-Hartpury.

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Our Partnerships in Sports and Culture

Paralympic athlete competing in high jump

Olympic and Paralympic Movements

Allianz is now the official Worldwide Insurance Partner of the Olympic and Paralympic Movements 2021-2028. This is a truly exciting time for us, building on more than a decade of success with Paralympic sport. The eight-year partnership sees Allianz become one of just 15 current worldwide partners and will bring our brand to life in Olympic and Paralympic countries across the world.

The partnership gives Allianz a great opportunity for our business, our brand and of course our people not just in the UK, but all over the world.  

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England men and women on the same pitch in their white kits

England Rugby

Allianz is the Official Insurance Partner of Rugby Football Union (RFU) including England Men's and the back-to-back grand slam champions Red Roses team. 

We have a longstanding history with rugby, supporting both the men and women's rugby teams. Our partnership is an excellent opportunity to develop women's sport, from the community game to the England teams. 

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England men and women on the same pitch in their white kits

Women's Rugby

As well as partnering with the RFU, Allianz is the title partner for the PWR, the top tier of the women's English rugby union domestic league system in England, including the Allianz Cup.

The partnerships allow us to support the development of a diverse and sustainable future for rugby in England, highlighted by Allianz Inner Warrior, our community grassroots programme.

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Allianz junior football camp in front of the allianz arena in munich

Bayern Munich

Allianz is the official partner of the German champion FC Bayern München team. This partnership opens extraordinary possibilities for the brand with innovative programmes like the Allianz Explorer Camp – Football Edition.

Allianz and FC Bayern Munich have been linked by a strategic partnership for more than 20 years, which has extended from the naming of the Allianz Arena to support for the men's, women's and youth teams and is now increasingly expanding into the digital and social media sector. 

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formula e race track with allianz logos painted on

Formula E

As one of the world’s largest automotive insurers, we have a natural interest in supporting the latest developments in urban mobility. Formula E is the perfect platform to drive these explorations and promote sustainable transportation, while combining excitement and innovation for fans of all ages.
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the allianz arena in munich as the sun rises

Allianz Family of Stadiums

The Allianz family of stadiums includes state-of-the-art sporting facilities in seven countries on four continents. We invest in stadiums because we’re committed to supporting local communities by helping to develop magnets for global industry and tourism in key regions worldwide. With every stadium in our family, we raise the bar in safety, sustainability and contemporary design.

Our stadiums include:

  • Allianz Arena, Munich
  • Allianz Stadium, Sydney
  • Allianz Riviera, Nice
  • Allianz Parque, Sao Paulo
  • Allianz Stadion, Vienna
  • Allianz Stadium, Juventus FC
  • Allianz Field, Minnesota
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allianz golf ball on tee on an afternoon in scotland

Golf

At Allianz we believe in the power of golf to build relationships. Our partnerships with St Andrews Links, the home of golf in Scotland and golfers Paul McGinley and Caroline Larsson provide us with the opportunity to create unique experiences to enhance relationships with our brokers and partners.

Our activities and collaborations in golf show a special commitment to expanding golf’s accessibility, crossing age and gender lines to broaden the appeal of the sport. Our partnerships with the St. Leon-Rot Golf Club, the 2015 Solheim Cup and St Andrews Links, as well as programmes that train promising young golfers, help us extend golf’s reach throughout society and into the future.

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The Museum of Modern Art

MoMA (The Museum of Modern Art)

As a proud partner of contemporary art at the Museum of Modern Art, we support contemporary artists who constantly push the boundaries within which art is created. Our engagement in contemporary art underlines its interest in supporting risk-taking, change and the exploration of new ideas, which is essential to progress. The partnership with MoMA includes Allianz as the lead sponsor of several of the Museum’s contemporary art exhibitions.
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lang lang teaching piano to a young student

Lang Lang

Born in Shenyang, China, Lang Lang is one of the most famous classical pianists in the world today. He has performed at the 2014 World Cup concert in Rio de Janeiro, the 56th Annual Grammy Awards, the Opening Ceremony of the 2008 Olympic Games in Beijing, and with hundreds of celebrated orchestras in top venues worldwide. He is known for his emotional playing style and his zeal for increasing the popularity of classical music.

Through his non-profit organisation, the Lang Lang International Music Foundation, he’s committed to inspiring the next generation of musicians and music lovers. The Allianz Junior Music Camp, hosted by the Foundation and sponsored by Allianz, offers young musicians the unique opportunity to learn from Lang Lang and to become his ambassadors, spreading the joy of music to young people worldwide.

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Financial results

2019 was a pivotal year in the history of Allianz in the UK with the acquisition of the remainder of LV General Insurance Group and 100 percent of the General Insurance division of Legal & General. 

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