Our partnerships

We build partnerships with organisations that share our values, especially our belief in embracing new ideas and technologies that have a positive impact on peoples' lives.

In the UK, we do this through our continued successful relationships with sports organisations, such as England Rugby. These capture the emotional spirit of our business and inspire millions of people around the world with stories of human achievement through sport and innovation.

Latest partnership news

Our long-term commitment to rugby through RFU partnership

We are proud of our involvement with the rugby community. Which is why we are so excited that we've extended our partnership with the Rugby Football Union (RFU) even further. In September 2024, the home of England Rugby, Twickenham, became ‘Allianz Stadium’.

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The Allianz Future Fund

England football captain and FC Bayern Munich player Harry Kane is our global Allianz brand ambassador

A long-standing partner of FC Bayern football club, Allianz announces its partnership with professional footballer Harry Kane, MBE (Member of the Order of the British Empire), who will act as a global Allianz brand ambassador over the next years.

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Our partnerships in sports and culture

Paralympic athlete competing in high jump

Olympic and Paralympic Movements

Allianz is now the official Worldwide Insurance Partner of the Olympic and Paralympic Movements 2021-2028. This is a truly exciting time for us, building on more than a decade of success with Paralympic sport. The eight-year partnership sees Allianz become one of just 15 current worldwide partners and will bring our brand to life in Olympic and Paralympic countries across the world.

The partnership gives Allianz a great opportunity for our business, our brand and of course our people not just in the UK, but all over the world.

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England men and women on the same pitch in their white kits

England Rugby

Allianz is the Official Insurance Partner of Rugby Football Union (RFU) including England Men's and the back-to-back grand slam champions Red Roses team.

We have a longstanding history with rugby, supporting both the men and women's rugby teams. Our partnership is an excellent opportunity to develop women's sport, from the community game to the England teams.

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Allianz junior football camp in front of the allianz arena in munich

Bayern Munich

Allianz is the official partner of the German champion FC Bayern München team. This partnership opens extraordinary possibilities for the brand with innovative programmes like the Allianz Explorer Camp – Football Edition.

Allianz and FC Bayern Munich have been linked by a strategic partnership for more than 20 years, which has extended from the naming of the Allianz Arena to support for the men's, women's and youth teams and is now increasingly expanding into the digital and social media sector.

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Formula E

As one of the world’s largest automotive insurers, we have a natural interest in supporting the latest developments in urban mobility. Formula E is the perfect platform to drive these explorations and promote sustainable transportation, while combining excitement and innovation for fans of all ages.

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the allianz arena in munich as the sun rises

Allianz Family of Stadiums

The Allianz family of stadiums includes state-of-the-art sporting facilities in seven countries on four continents. We invest in stadiums because we’re committed to supporting local communities by helping to develop magnets for global industry and tourism in key regions worldwide. With every stadium in our family, we raise the bar in safety, sustainability and contemporary design.

Our stadiums include:

Allianz Arena, Munich
Allianz Stadium, Twickenham
Allianz Stadium, Sydney
Allianz Riviera, Nice
Allianz Parque, Sao Paulo
Allianz Stadion, Vienna
Allianz Stadium, Juventus FC
Allianz Field, Minnesota

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Golf

Allianz is the only global partner of St Andrews Links, the iconic 'home of golf' where some of the world’s first golf games – in which both men and women took part – were played over 600 years ago.

Today, more than 230,000 rounds of golf are played on the seven courses that comprise the Links each year. This unique partnership provides numerous opportunities for Allianz to support both professional and amateur golf, to participate in shaping the next generation of golfers, and to enhance business relationships with our partners and customers.

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Lang Lang

Allianz partners with world-renowned pianist Lang Lang to harness the power of classical music to enrich lives and strengthen community and family bonds worldwide.

Our relationship with Lang Lang and his Lang Lang International Music Foundation gives us a platform from which to inspire the next generation of classical musicians.

Born in Shenyang, China, Lang Lang is one of the most famous classical pianists in the world today. He is known for his emotional playing style and his zeal for increasing the popularity of classical music.

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Committed to social responsibility

As a global insurer and long term investor, sustainability is part of our DNA.

We think about long-term outcomes, the impact of our business and how we can make the world a more resilient place.

More about social responsibility

Being a sustainable insurer

Countering climate change and limiting global warming is a crucial priority. It remains a major risk for the communities in which we operate and also directly impacts our business.

Find out more about sustainability